Walking Billboard ROI Calculator

Once you sign up, you'll have access to the AdLuxy brand portal. From there, upload your creative (image or video, up to 30s), define your campaign parameters (zones, hours, audience targeting), choose your plan, and book your ambassadors. Campaigns typically go live within 24-48 hours. Our team reviews all creatives to ensure brand safety.

We are currently live in Amsterdam, Rotterdam, and Utrecht. Berlin and London are launching in Q3 2026. Dubai, Paris, and Singapore are in our Q4 2026 pipeline. We are actively expanding our ambassador network across Europe, the Middle East, and Asia-Pacific. If you want to bring AdLuxy to your city, contact us -- we partner with local operators and run ambassador recruitment campaigns.

Three things: intelligence, measurement, and flexibility. Traditional outdoor advertising cannot tell you who saw your ad, for how long, or what demographics were present. AdLuxy gives you verified impression data, audience profiles, and attention metrics per campaign hour. And unlike static inventory, you can update your creative in real-time, run A/B tests, and geo-target specific districts -- all from your browser.

AdLuxy has a dedicated ambassador recruitment pipeline. Candidates complete an identity verification, a 30-minute online training module, and a gear handling check. We provide every ambassador with the backpack, a uniform, and the mobile app. Ambassadors are rated by route completion, uptime, and device health. High-performing ambassadors earn bonus incentives per campaign.

Our Starter plan begins at EUR 299/day for 1 backpack with basic analytics. The Pro plan at EUR 499/day includes 3 backpacks with full AI audience analytics, real-time dashboards, and fleet management. Enterprise plans are custom-priced for 10+ backpacks with API access and dedicated account management. There are no setup fees or long-term contracts -- you book by the day.

AdLuxy uses multi-signal impression verification. The on-device AI camera detects people in the viewing cone (approximately 120-degree field of view, up to 15 meters). This is cross-referenced with GPS data (confirming the ambassador is walking, not stationary), accelerometer data (confirming movement), and ambient noise levels. An impression is only counted when a person is detected facing the screen for more than 1 second. This methodology results in a 95% viewability rate -- compared to the industry average of 55% for static DOOH.

The AdLuxy LCD display supports static images (JPG, PNG) and video (MP4, up to 30 seconds). The screen resolution is 1920x1080 (Full HD) with 2500-nit brightness for outdoor visibility. We recommend high-contrast visuals with minimal text -- your brand and CTA should be readable from 10 meters away. Our creative team provides free design consultation for Pro and Enterprise clients.

The AdLuxy backpack features a 21.5-inch IPS LCD panel (2500 nits, Full HD), powered by an NVIDIA Jetson Orin Nano for AI processing. It includes a wide-angle camera for audience detection, GPS for tracking, 4G/LTE connectivity for content updates, and a 200Wh LFP (Lithium Iron Phosphate) battery providing 8+ hours of operation. The total weight is approximately 6.5 kg -- designed for comfortable all-day wear.

The 200Wh LFP battery provides 8+ hours of continuous operation at full brightness and AI processing. In eco mode (reduced brightness, lower frame rate), battery life extends to 10+ hours. Ambassadors receive a fully charged backpack at the start of each shift. LFP chemistry provides 3000+ charge cycles, meaning the battery will last years of daily use without significant degradation.

Yes, absolutely. AdLuxy was designed privacy-first from day one. The AI model processes video frames on-device and discards them immediately -- no images are ever stored or transmitted. Only aggregated, anonymized statistics (crowd count, age range distribution, average attention duration) are sent to the cloud. We do not use facial recognition, we do not store biometric data, and we do not track individuals. Our architecture has been reviewed by a GDPR-specialized law firm and complies with EU Regulation 2016/679.

Based on pilot campaigns in Amsterdam (Q4 2025 - Q2 2026), AdLuxy campaigns deliver an average CPM of EUR 2.40 -- compared to EUR 8.50 for Google Display and EUR 12.00 for traditional billboards. Foot traffic lift averages 3-5% for retail campaigns. The attention quality multiplier (based on dwell time and viewability) means the effective media value is typically 3x the face-value impressions. Use our ROI Calculator for a projection specific to your industry and city.

Yes. Pro and Enterprise plans include A/B testing capability. You upload multiple creative variants, and AdLuxy automatically distributes them across your ambassador fleet. The dashboard shows per-variant metrics including impression count, attention duration, and demographic response. After sufficient statistical significance, we recommend the winning variant. You can also schedule creative rotations by time of day.

The Pro and Enterprise dashboards show: live GPS location of all active ambassadors, real-time impression counter, audience demographic breakdown (age, gender), attention heatmaps by zone, hourly performance graphs, device health status (battery, connectivity, temperature), and campaign comparison analytics. Data refreshes every 30 seconds during active campaigns.

Ambassador earnings vary by city and shift length. In Amsterdam, the base rate is EUR 15-18/hour for a standard 6-hour shift. High-performance bonuses (based on route completion, uptime, and device health scores) can add EUR 2-5/hour. Top ambassadors in high-demand periods can earn EUR 120+ per shift. All ambassadors are paid weekly via direct deposit.

The AdLuxy Ambassador App (iOS and Android) provides: shift scheduling and claiming, GPS-guided route navigation, real-time earnings tracker, device health monitoring, shift check-in/check-out, performance score and leaderboard, and direct communication with the AdLuxy operations team. Ambassadors use the app throughout their entire shift.

From sign-up to live campaign: same-day sign-up, 24-48 hours for creative review and ambassador matching, then your campaign is live. For time-sensitive campaigns (events, product launches), we offer an express 12-hour turnaround for Pro and Enterprise clients. Enterprise clients with pre-approved creatives can trigger campaigns via API within minutes.

We are always looking for local partners. If you are a media agency, event company, or marketing firm interested in operating AdLuxy in your city, contact us at [email protected]. We provide the technology platform, backpack hardware, and operational playbook. You provide the local ambassador network and market knowledge. Revenue is shared based on campaign bookings.

The AdLuxy backpack has an IP54 water resistance rating -- it handles light rain and splashes without issue. In heavy rain or extreme weather, campaigns are paused and rescheduled at no extra cost. The ambassador app includes a weather overlay that alerts ambassadors to seek shelter when conditions deteriorate. Campaign contracts include a weather guarantee clause.

Yes. Enterprise plans include full API access supporting OpenRTB 2.6 for programmatic DOOH buying. This allows DSPs and ad platforms to bid on AdLuxy inventory programmatically. The API also supports campaign management (CRUD), real-time reporting, and webhook notifications. Documentation is available at api.adluxy.com.